Bookwise Social Activation
Page 1 of 7 — Who are our users? Establishing the clean analysis population.
Raw Population
608
Total Bookwise profiles
Subscription State Breakdown
No state (null)205
signed_up_not_onboarded129
trial_expired111
subscribed92
in_trial51
cancelled_and_no_access10
account_deleted5
cancelled_but_has_remaining_access3
unknown2
The largest group (205) has no subscription state — these are users from the Bookwise beta period. 92 are active subscribers.
Establishing the Clean Population
Excluded Users
Test / staff accounts19
signed_up_not_onboarded129
account_deleted5
Total excluded
148
Some users may fall into multiple categories. Deduplicated exclusion count used.
View excluded test account usernames
adminappiumtestsbookwisetester5dummykatetestkatetest1mitchprhtestpentestingqualityquality_assurancesimontesttesttest1test_automatictester1tester2tester3tester4tristanhomsitest
460
Clean analysis population
Total Reading Time Distribution
Lifetime reading hours per user across the 460-user clean population.
The distribution is bimodal: a large cluster at zero and another broad peak in the 5–100 hour range. Very few users fall in between.
User Segmentation
165
35.9%
Never Activated
<30 min reading
83
18.0%
Lightly Active
30 min – 5 hrs
Over a third of the clean population never activated beyond 30 minutes of reading. Nearly half became active readers with 5+ hours. The segmentation reveals a clear bimodal distribution — users either engage deeply or barely at all.
Tracked Books Per User
Number of books on each user's shelf. Most users have at least a few books tracked.
Most users have at least a few books on their shelf. The 33 users with zero books likely never completed onboarding.